EMPATHIC
OBSERVATION
User experiences shape what we know and believe
about products; our research helps see those experiences
through the user’s eyes.
ddeasy inc invites clients to take
part and observe users’:
- Needs
- Habits
- Experiences
- Satisfactions
- Frustrations
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USER
COLLABORATION
ddeasy inc believes in collaborating
with study participants as well as with clients.
By looking beneath assumptions, questions
previously unimagined will emerge.
- We start by understanding the
users’ motivations
- Consumers become partners in the
design process
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RELATIONSHIP-CENTERED
INTERVIEWING
An interview is a kind of relationship,
and relationships proceed forward based on trust.
Our interviewing methods and projective techniques
not only develop trust in study participants,
but heighten the potential for insights and breakthroughs.
We know various ways to build relationships
with study participants, such as visiting them
multiple times at different points in their experience
curve. Our techniques, such as cartooning, journaling,
or mind mapping, can instill trust while learning
about the participants' point of view.
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