Understanding the texture of consumer experiences

WE EMPHASIZE EXPERIENCE, TEXTURE, AND CONTEXT
ddeasy inc specializes in strategic qualitative exploration, workshops, and training. We use research to increase learning and facilitate wisdom rather than dictate a set of marketing prescriptions. We achieve this by encouraging consumers to share not only their immediate reactions but also their emotional responses. These act as the keys to understanding needs, perceptions and motivations. Such understanding reveals the rich texture of consumer experiences.

This emphasis on context and the texture of experience yields a depth of understanding that exceeds findings from ordinary group interviews and survey responses.

Our qualitative methods offer depth of understanding through:

• In-depth focus group
• Ethnography
• Depth interviewing
• Dyads
• On-site observation